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What beautiful items in merino wool! So beautifully packaged and with extra socks. Truly exceptional. I will definitely order more here. Eagerly awaiting the availability of the light blue sleeping bag 💙❤️
⭐ 4.9/5 · Over 590 satisfied parents
Our most beloved blanket
After nearly thirty years at the cradle, I know what a newborn baby needs. This blanket is my answer.
The newborn gift that parents will fall in love with
Safe
Toxin-free and gentle on sensitive skin
Why regular baby clothes often don’t work
Many baby clothes look beautiful but lack what a baby truly needs.
Stimuli, temperature fluctuations, and uncomfortable fabrics can actually cause restlessness.
- helps your baby calm down faster
- prevents becoming too warm or too cold
- feels soft and secure, without stressful moments
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REVIEWS
Rated 9.9 on Webwinkelkeur · Based on 60+ verified reviews
Security begins with knowledge
The only baby brand that starts with real baby knowledge.
With more than 28 years of experience as a neonatal nurse, I have guided thousands of babies and their parents through the most delicate phase of their lives. I witnessed firsthand what babies need to find calm – and what causes restlessness.
At Moalie, these insights come together: medical knowledge, practical experience, and a love for natural materials. From clothing and blankets to e-books and guidance – everything is created from one principle: a baby who feels safe can develop better.
Our Blogs
How to Keep Your Baby Cool and Comfortable at 32 Degrees?
by Daniëlle Kempers
on Jun 19 2026
In extreme heat, babies are especially vulnerable. Neonatal nurse Daniëlle Kempers shares practical advice on clothing, hydration, safe sleeping, and recognizing overheating.
Newborn Baby Drinks Every 2 Hours: Is That Normal?
by Danielle Kempers
on Jun 13 2026
It is completely normal for a newborn baby to want to feed every 1.5 to 2 hours. This is because the stomach capacity of a newborn in the first days is very small (about the size of a cherry). Moreover, breast milk is easily digestible. Frequent feeding, also known as feeding on demand, helps stimulate milk production according to the principle of supply and demand. Clustering, where a baby wants to feed very frequently during a certain period, is also a normal pattern, especially in the evening or during growth spurts.
Is it safe for a newborn baby to sleep in a sleeping bag?
by Danielle Kempers
on Jun 07 2026
"The maternity care team says my baby should not sleep in a sleeping bag." This is a remark I have been hearing more and more lately. But is that really true?
As a neonatal nurse, I have revisited the guidelines and scientific literature. In this blog, you will read what KCKZ, VeiligheidNL, and the JGZ guidelines say about sleeping bags for newborns and what a safe baby sleeping bag should meet.
Available in Amsterdam
Find Moalie in store
The Gift Lab on the Overtoom is a concept store for local makers — brands with a story, products that mean something. Come in, feel the merino wool, and find something worth keeping.
The Gift Lab · Overtoom 87H · Amsterdam