Become a retailer

Moalie is stocked by a small group of carefully selected stores. Stores where parents come in with questions rather than a shopping list — about sleep, temperature, and what a newborn really needs.

If your store is that kind of place, our collection will probably suit what your customers are looking for.

Why Moalie sells

Moalie was founded by a neonatal nurse with 28 years of experience. You can see that in what we make: merino wool that helps regulate a baby’s body temperature, sleeveless layers that allow freedom of movement, and fastenings that can be operated with one hand.

For you as a retailer, that means a story that is easy to tell. Not “this is soft,” but “this helps your baby sleep more peacefully, and this is why.” That sells differently.

What you can expect from us

• Your own login for ordering online, with your wholesale prices
• Direct communication — you have one dedicated contact person
• Shipping from the Netherlands
• Product and material knowledge you can use directly in your store
• A collection that runs all year round, not just by season

Practical details

• Minimum order: € 350 excluding VAT
• For orders under that amount, we charge € 9,95 in shipping costs
• Payment upon shipment
• You place orders yourself online, whenever it suits you

We share wholesale prices once your account is ready. We coordinate the current delivery time with you for each order.

How it works

1. You fill in the form below
2. We review your store and get in touch within two business days
3. If it feels like a good fit, we create an account with your prices
4. You log in and place your first order