Wholesale

Three babies in Moalie merino and cashmere knitwear in beige, cream and sage

For retailers

Bring Moalie to your store

Merino wool and cashmere essentials for newborns and toddlers, designed by a neonatal nurse. Calm, timeless pieces that parents come back for.

Request the catalogue Email our sales team

Rooted in neonatal care

Every piece starts from what newborns need most: even warmth, comfort and the feeling of being held.

Natural fibres

Fine merino wool and merino-cashmere: breathable, temperature-regulating and soft on young skin.

Made to last

A continuous core collection in soft, natural colours, with smaller new drops. Pieces meant to be used and passed on.

The collection

Key product families

Baby in the Pointelle Snuggle in beige merino wool — **The Snuggle**Merino cocoon for the first months

Mother holding her newborn in the Moalie 3-in-1 blanket — **The 3-in-1 Blanket**Swaddle, wrap and cot blanket

Pullover Mayson and trousers in sage merino and cashmere — **Merino-cashmere knitwear**Pullovers, trousers and sets

Baby on her mother's lap wearing a beige merino cardigan — **Cardigans**Everyday layers in merino wool

Merino and cashmere baby beanies in four colours — **Hats**Fine and chunky knit beanies

Merino and cashmere baby booties in Sienna with storage pouch — **Booties**Newborn, baby and toddler sizes

Also in the collection: the Merino Sleeping Bag and merino gilets. About our materials & certifications

Sleeping baby in a beige merino wool cocoon

Why Moalie

A story your team can tell with confidence

Moalie was founded by Daniëlle Kempers, neonatal nurse and baby coach with nearly 30 years of experience caring for newborns and their parents. At the bedside she saw how babies settle when they stay evenly warm and feel held.

That knowledge shapes every piece, and gives your customers something they rarely get: practical, credible guidance on why natural fibres matter for a newborn.

Our retailers

Moalie is found in carefully chosen boutiques and online stores in the Netherlands, Belgium, France, Italy, Finland and the Czech Republic.

See where to buy

Brand & collection catalogue

How it works

Our catalogue introduces Moalie, our story and our key product families, with the colours and sizes we offer.

You receive the catalogue by email.
We take a look at your store and get in touch, usually within two working days.
If it is a good fit, we put together an assortment proposal and share our current wholesale terms.

Frequently asked questions

What makes Moalie different?

Moalie was founded by Daniëlle Kempers, neonatal nurse and baby coach with nearly 30 years of experience. Every product starts from what she saw at the bedside: newborns settle best when they stay evenly warm and feel held. Our collection is made mainly in merino wool and merino-cashmere, natural fibres that are breathable, help regulate temperature and feel soft on young skin. It gives your team a clear, credible story to tell parents.

How can I become a Moalie retailer?

Request our catalogue with the form above, or email sales@moalie.nl. We take a personal look at every store to make sure it is a good fit, and then guide you through the next steps. Retailers in the Netherlands and Belgium can also apply directly via Retailer worden.

Do you work with both physical and online stores?

Yes. We work with physical stores, online stores and retailers who do both.

What are your order conditions and payment terms?

Order conditions and payment terms differ per market. We share our current wholesale terms personally, together with an assortment proposal for your store.

How does availability work?

Our core knitwear collection is offered on a continuous basis, and we also release smaller new drops. Availability differs per product, colour and size. Colours that are not in stock can be ordered on request, with a longer lead time.

Do you provide imagery and product information?

Yes. We provide product imagery and product information on request, for use in your store and webshop, together with our brand guidelines.

Are your materials certified?

Certifications differ per product. Many of our wool styles use mulesing-free merino and carry RWS (Responsible Wool Standard) and OEKO-TEX Standard 100 certification. We are happy to share the details per product. Read more on our Materials & Certifications page.

How do you ship wholesale orders?

We ship wholesale orders from the Netherlands. Shipping costs and delivery times depend on your country and order size, and are shared with our wholesale terms.

Can I see the collection in person?

We are currently preparing a new Moalie store in Amsterdam, where we will also be able to welcome retailers. Until then, get in touch and we will gladly discuss the options.

Prefer to talk first?

Email sales@moalie.nl. Are you a retailer in the Netherlands or Belgium? You can also apply directly via Retailer worden.