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At Moalie, you'll find baby and toddler clothes made from 100% mulesing-free merino wool . This means soft, breathable clothing that's safe for your little one and ethically produced with respect for both animals and people. While many chains don't disclose the origins of their wool, we guarantee transparency and quality – from the source to your little one.

Merino wool baby clothes are an investment — and with the right care, they last for years. In this guide I explain how to wash merino wool without it shrinking or losing its softness. I cover the self-cleaning effect, step-by-step washing instructions, stain prevention, pilling, and how to store merino wool properly. Everything you need to keep your baby's merino wool clothes beautiful for longer.

As a parent, you want your baby to be safe and comfortable. Choosing the right baby clothes plays a major role in this. Soft and breathable materials such as cotton and merino wool, practical closures and avoiding irritating labels ensure optimum wearing comfort. Washing new clothes is also important to prevent skin irritations. Recent research also shows that cheap baby clothes, such as those from Shein, can contain dangerous substances. Therefore, consciously choose safe, high-quality baby clothes such as rompers, newborn slippers and toddler clothes that are made with your child's well-being in mind.