30 years in the NICU. This is what babies actually need.

Merino & Cashmere knitwear. Made for babies, not for looks.

Not designed by a designer. Designed by someone who understands what a baby's body actually needs.

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Soft for sensitive skin

Designed by a neonatal nurse

100% mulesing-free wool

Exterieur van The Gift Lab op de Overtoom in Amsterdam, waar Moalie verkrijgbaar is

Available in Amsterdam

Find Moalie in store

The Gift Lab on the Overtoom is a concept store for local makers — brands with a story, products that mean something. Come in, feel the merino wool, and find something worth keeping.

The Gift Lab · Overtoom 87H · Amsterdam

Plan your visit

14 Days Return Policy

Not satisfied? No problem.

Service

Questions? We are happy to help.

Safe

Toxin-free and gentle on sensitive skin

Plastic free

Sustainable packaging.

Knitwear

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Summer

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Girls

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Boys

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Security begins with knowledge

The only baby brand that starts with real baby knowledge.

With more than 28 years of experience as a neonatal nurse, I have guided thousands of babies and their parents through the most delicate phase of their lives. I witnessed firsthand what babies need to find calm – and what causes restlessness.

At Moalie, these insights come together: medical knowledge, practical experience, and a love for natural materials. From clothing and blankets to e-books and guidance – everything is created from one principle: a baby who feels safe can develop better.